<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>Custom CRM, MCP and what automation really costs — Farblau</title>
    <link>https://farblau.com/en/blog/</link>
    <description>What a per-seat CRM really costs, why agency automations break, and what MCP changes once Claude and ChatGPT can reach your data.</description>
    <language>en-CA</language>
    <lastBuildDate>Fri, 07 Aug 2026 00:00:00 GMT</lastBuildDate>
    <atom:link href="https://farblau.com/en/blog/rss.xml" rel="self" type="application/rss+xml"/>
    <item>
      <title>What MCP is, and what it actually changes in your CRM</title>
      <link>https://farblau.com/en/blog/what-mcp-changes-for-your-crm/</link>
      <guid isPermaLink="true">https://farblau.com/en/blog/what-mcp-changes-for-your-crm/</guid>
      <description>MCP lets Claude or ChatGPT read and change your database directly. What it is, what it fixes about the real CRM problem — 55% fail — and what it does not.</description>
      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category>mcp</category>
    </item>
    <item>
      <title>Why agency automations break</title>
      <link>https://farblau.com/en/blog/why-agency-automations-break/</link>
      <guid isPermaLink="true">https://farblau.com/en/blog/why-agency-automations-break/</guid>
      <description>They do not break through carelessness — they break by design. What a workflow costs, the 15% to 25% it drags every year, and when one is still worth it.</description>
      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category>agentes-ia</category>
    </item>
    <item>
      <title>What a per-seat CRM really costs</title>
      <link>https://farblau.com/en/blog/what-a-per-seat-crm-really-costs/</link>
      <guid isPermaLink="true">https://farblau.com/en/blog/what-a-per-seat-crm-really-costs/</guid>
      <description>The seat price is 50% to 70% of the bill. Implementation, an admin, AI add-ons and the shadow stack: the 2026 numbers, and when per-seat stops adding up.</description>
      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category>coste-automatizacion</category>
    </item>
  </channel>
</rss>
